Learn how to integrate your Lead Intake Form with Google Analytics to track form performance.
Before you begin
This article assumes the following:
- You have connected Google Analytics to your website
- You have your Google Analytics measurement ID/tag ID ready to enter into Smokeball.
- Select the gear icon in Smokeball to open Smokeball Settings/Firm Settings.
- Select Intake Forms from the left panel.
- Click on the three vertical dots next to the form you wish to track, and select Change Settings.
- In Google Analytics, copy your Measurement ID from the Data streams page. For more information, refer to the help article from Google.
- Navigate back to Smokeball and paste your Measurement ID in the Google Analytics measurement ID field.
- Select Update.
- Select Save.
Once you have added the measurement ID, Google Analytics will start tracking the following events:
- All events that GA4 will track by default
- form_submission when a prospective client submits a form
- This custom event will have form_title as its parameter, which will be the title of the embedded form.
You do not need to generate a new form link or embed code for Google Analytics to start tracking.